托福口语中关于传媒类的资讯

　　The lecture tells us about two ways of marketing companies use to promote their products. One is consumer marketing; the other is industrial marketing. Then the professor goes on to explain that by giving two examples. If a company wants to sell products which can be used by ~;eneral public, they use mass media like TV or magazine to advertise and let everybody see the advertisement.

　　That' s consumer marketing. If a company wants to sell special products only for business or service, such as office furniture, they can use small scale marketing, like sales person. That' s an example of industrial marketing. .

　　Industrial marketing is the marketing of goods and services from one business to another. Industrial goods are those which are used in Industry for producing a Di~ferent end product from one or more rawmaterials. The word "industriai" means machinery run by power to produce goods and services. But "industrial marketing" is not confined to these types of business activities. Broadly, marketing could be split into consumer marketing ( B2C " Business to Consumer" ) and industrial marketing ( B2B " Business to Business") .

　　以上就是新托福口语真题有关媒体的信息，希望对提高同学们的托福口语成绩有帮助。小编预祝各位考试顺利。

 

托福口语中关于传媒类的资讯的延伸阅读——揭秘托福口语高分的技巧

 

1、尽量按照总分的结构进行叙述，单刀直入，这也是西方人习惯的表达方式。由一句主题句引出观点与中心，让考官能够清晰地得知叙述的主题，从而打下良好的基础。

　　2、在叙述的过程中应该合理地利用逻辑词汇，这样使文章的逻辑顺畅，条理清晰。中国人说话习惯靠上下文去分析句与句的关系，但是西方人不同，他们习惯用逻辑连接词来表达句子关系，如果按照中国人的思维去说英语，在外国人看来就是一堆杂乱无章的句子罗列，这样的分数常常会十分的不好看。

　　论点的叙述，则应该尽量在草稿上简单罗列，讲述时由浅至深，增强逻辑性与条理性。所以，在练习口语的过程中，最好请一位外教跟踪辅导，为学生纠正口音以及语言习惯等问题。

　　3、在描述时，应该尽量将抽象的话语具体化，不能很空泛地喊口号做呼吁，这样常常收效甚微。西方人习惯十分具体生动的描述，如描述环境很优美，不应该仅仅说“it's beautiful outside”，而可以去描述flower，tree，bird等细节，增强生动性。

4、面对十分概括的问题时，许多考生会觉得十分难以开口，只能让时间白白流失，痛失了分数。针对这类问题，就应该将问题缩小到一个具体的事物进行叙述和讨论，缩小问题寻找突破口，这种方法也是所有宽泛问题的应对方式。