2012职称英语理工类考试完形填空模拟练习1 Importance of the Public Image Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ____(1)____, just as the product, price, place, and promotional efforts are. A firm’s public image ____(2)____ a vital role in the attractiveness of the firm and its products to employees, customers, ____(3)____ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ____(4)____ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ____(5)____ will undoubtedly find resistance from employees who see their ____(6)____ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ____(7)____ low quality products and false claims would be widely looked down upon. A firm’s public image, ____(8)____ it is good, should be treasured and protected. It is a valuable asset ____(9)____ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ____(10)____ a quality image, this is not easily countered or imitated by competitors. ___(11)___ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ____(12)____ favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry ____(13)____ such a good reputation and public image. A number of factors affect the public image of a corporation. ____(14)____ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ____(15)____ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity. 1. A) at considerable extent B) to considerable extent C) to considerate extent D) at considerate extent 2. A) establishes B) plays C) makes D) obtains 3. A) but B) however C) and D) as 4.A) possible B) easy C) not impossible D) impossible 5.A) they B) some C) it D) we 6.A) plant B) jobs C) machines D) themselves 7.A) while B) when C) as D) and 8.A) that B) if C) which D) / 9.A) that B) who C) whose D) of which 10.A) been B) developed C) found D) learned 11.A) With B) Such C) Like D) / 12.A) a more B) more C) most D) the most 13.A) with B) without C) in D) of 14.A) They B) It C) Some D) Most 15.A) related to B) connected with C) relative to D) related with KEY:BBCDC BABAB BDBAC 2012职称英语理工类考试完形填空模拟练习的延伸阅读——职称英语考试注意事项 为了保证报考信息的准确采集和处理,报考人员在报名和考试时要注意以下事项: 1.根据各省市人事厅(局)考试中心发布的报名程序和要求,到指定的报名点领取报名表。如果规定实行光电阅读器--计算机自动采集报名信息,还要领取报名信息卡和《报考手册》。由单位集体组织报名的,应按本人所在单位规定的具体程序报考。 2.如实、准确、工整地填写报名表中的各有关项目,并由所在单位加盖公章。使用报名信息卡的,除按要求填写报名表外,还应严格按照《报考手册》中规定的填涂工具和填涂要求,认真、准确添涂好报名信息卡。报名表和报名信息卡填好后,应认真检查,确保报名的填写和报名信息卡的填涂准确无误。 3.携带报名表、报名信息卡、照片、身份证和其它所需证件到报名点办理报名手续,报名点发给每一报考人员一个报名序号,该报名序号应保存好,以备后用。 |
新东方职称英语网络课堂>>
新东方职称英语