2012年考研英语全真模拟试题及答案(一)—4

2012年考研英语全真模拟试题及答案(一)—4

　　Shopping has always been something of an impulse activity， in which objects that catch our fancy while strolling are immediately bought on a whim. Advertisers and sellers have taken advantage of this fact， carefully positioning inexpensive but attractive items on paths that we are most likely to cross， hoping that our human nature will lead to a greater profit for them. With the dawn of the Internet and its exploding use across the world， the same tactics apply. Advertisers now place “banners”， links to commercial web sites decorated with attractive pictures designed to catch our eyes while browsing the webs， on key web sites with heavy traffic. They pay top dollar for the right， thus creating profits for the hosting web site as well. These actions are performed in the hopes that during the course of our casual and leisurely web surfing， we'll click on that banner that sparks our interest and thus， in theory， buy the products advertised. Initial results have been positive. Web sites report a huge inflow of cash， both from the advertisers who tempt customers in with the banners and the hosting web sites， which are paid for allowing the banners to be put in place. As trust and confidence in Internet buying increases and information security is heightened with new technology， the volume of buying is increasing， leading to even greater profits. The current situation， however， is not quite as optimistic. Just as magazine readers tend to unconsciously ignore advertisements in their favorite periodicals， web browsers are beginning to allow banners to slip their notice as well. Internet users respond to the flood of banners by viewing them as annoyances， a negative image that is hurting sales， since users are now less reluctant to click on those banners， preferring not to support the system that puts them in place. If Internet advertising is to continue to be a viable and profitable business practice， new methods will need to be considered to reinvigorate the industry. With the recent depression in the technology sector and slowing economy， even new practices may not do the trick. As consumers are saving more and frequenting traditional real estate businesses over their Internet counterparts， the fate of Internet business is called into question. The coming years will be the only reliable indication of whether shopping on the world wide web is the wave of the future or simply an impulse activity whose whim has passed. （404 words）

　　Notes： on a whim 心血潮。surf v. 冲浪。in theory在理论上，顺理成章。hosting访问率高的。call……into question质疑，对…提出疑问。

　　31. It can be learned from the first paragraph that Internet advertising

　　[A] has taken the place of more traditional methods of advertising. [

　　B] is one of the most effective ways to make profits on the web.

　　[C] is paralleling advertising methods in traditional business settings.

　　[D] seeks to tempt customers through impulse shopping methods.

　　32. The second and third paragraphs are written in order to illustrate

　　[A] the policy Internet advertisers design to lure clientele and its outcome.

　　[B] the process and mixed consequences of Internet advertising and shopping.

　　[C] the biggest splash Internet advertisers have recently made in sales promotions.

　　[D] the banners Internet advertisers take advantage of to arouse customers'interest.

　　33. Analyzing the current state of the online advertising in paragraph 4， the author implies that

　　[A] it has to be modified over time to remain effective.

　　[B] for all its current profits， it will fade in the long run.

　　[C] banners are beginning to lose their advertising efficiency.

　　[D] Internet advertising methods will continue to decrease sales.

　　34.The expression “do the trick” in the last paragraph most probably means

　　[A] come to the point.

　　[B] fulfill their purpose.

　　[C] fail of their success.

　　[D] live up to their promise.

　　35. The author's attitude toward online advertising can be summarized as

　　[A] reserved consent but discontent.

　　[B] objective analysis void of opinions.

　　[C] enthusiastic support but slight contempt.

　　[D] approval so far but uncertainty in the future.

2012年考研英语全真模拟试题及答案(一)—4的延伸阅读——复习英语要讲究技巧

　一，重视单词。
　　从第一天开始复习到考试的前一天，考试大纲词汇就应不离手，因为这是一切的基础。考试大纲是命题专家出题的依据、基础，所以考生一定要重视。背单词时，可以总结同义词、一词多义以及包含“高级”短语的句子，然后跟同桌的研友们对话，或者“厚颜无耻”地主动向他们“炫耀”，同时也坚持参加英语辩论活动，把自己最新积累的词句一一“亮”出，这样考生会感觉记得特别牢固。

　　二，日积月累。
　　作为一门语言，充满了繁琐与细节的，想一口吃成大胖子是不太现实的，必须耐心地积累“量变”以求“质变”。学习英语的时间安排也是有规律可循的，如果你一天安排3个小时学英语，那么与其一鼓作气学3个小时倒不如改成上下午各1.5小时。持续学习、及时复习才能收到较为理想的效果。可以参照着名的“艾宾浩斯遗忘曲线”来合理安排时间，最大限度地降低遗忘率，以获得较好的学习效果。

　　三，研读真题。
　　历年考研英语全真试题是了解考研水平的最快途径，也是熟悉命题规律的唯一途径。所以要在老师的指导下分阶段复习考研英语真题。找一个安静的环境，先用一周的时间做一套真题，做完后，对自己的错题先看一下怎么错的，错在哪里，能不能解决。剩下的时间要分析题型，也就是看这些题目是属于细节题、推理题，还是主旨大意题……当复习完十年的真题，建议考生放20天左右的时间，重新再做真题，分析自己的做题思路，考前一个月适当做些高质量的模拟题练练手。另外，希望考生真题至少看三遍。第一遍先做，做完之后归纳总结错题的原因。第二遍主要精读文章解决单词句子翻译。第三遍前两遍的内容都要看。

　　四，增加课外阅读。
　　课外阅读在考研英语复习中占有重要地位，对提高成绩有很大作用，建议大家订一份《英语世界》杂志，阅读上面的文章，也会有不少收获。如果有条件，看看自己学校图书馆是否有这本书，有的话坚持看，肯定会有收获的！

　　 希望以上的介绍对2013的考研同学有所帮助，另外，大家在学习英语学习方法时，要从自身实际出发，选择真正适合自己的复习方法。