2011雅思口语：广告
广告这个话题是近期最频繁的话题之一，
这个口语作文可以跟描述照片共用。
卡片格式
Describe an advertisement you've seen
You should say
What it shows
When you saw it
What does it sell
Explain why you like it so much
1.I love shopping so I pay attention to fashion magazines.
And not long ago, I saw a piece of advertisement for the fashion brand Benetton.
I was instantly moved by the positive meaning/ message it sends.
2. In the picture, five young people are posing confidently and attractively in very colorful clothes. The bright colors are very eye-catching. And if you look closer, you will find there're men and women, black and white. I don't know why, it looks so harmonious. 和谐
3. It was a cloudy afternoon, when I was taking the subway back to my college. I wasn't in a very good mood. Maybe it was the weather.
4. But when I saw the advertisement, my feeling was suddenly changed. On the surface, the ad is selling the new clothes, but the deeper meaning is to promote the peace and harmony among people of different sexes and skin colors.
5. I love this advertisement, because not like the other advertisements, which usually do one thing only—persuade you to buy things, this one tries to communicate a world belief that is much bigger than making business profits. I see peace, harmony and love in it. That's why I like it. （200 words）
深度讨论
广告中photo的重要性
构思：
象征这品牌形象， 体现着理念
好的广告照片抓人眼球，特别促销
能给人启发，比方说Benetton
The advertisement frequently represent the brand image of a product. And a good advertisement concept can spread the influence and fame of a brand. Naturally, it can promote the sales of a product on the one hand and build up people's loyalty towards the company on the other. And a good ad, such as the one for Benetton can enlighten people and make people think. When an ad can do these things, it's no longer just an ad.
2011雅思口语：广告的延伸阅读——雅思口语考试七大黄金准则
1. 中心是否切题：
考察考生所表达的口语内容是否完整、准确地回答了题目的要求。考察重点在于考生是否能够准确理解题意和准确迎合题意两个层次。
2. 意思是否明白：
考察考生所表达的口语内容是否能够被明白地理解，还是表面上很流利，而实际上语义含糊、不知所云。
3. 结构是否严密：
考察考生是否有能力将口语用严密的结构和逻辑表达出来，还是缺乏层次，信马由缰。
4. 表达是否连贯：
考察考生口语的语流是否有停顿，这包括思维停顿和表达停顿两方面的原因或表现。但此标准并未对考生的口语表达速度作硬性的要求
5. 发音是否清楚：
考察考生的发音是否能够做到纯正、清晰。起码理解起来并不因为口音的问题存在障碍。
6. 语法是否正确：
考察考生是否能够熟练的使用较复杂的句子结构表达思想，同时尽量避免错误。
7. 词汇是否熟练：
考察考生是否可以掌握足够的英语词汇进行表达，考察重点在熟练度和准确度两个方面。但此标准并未对考生的用词难度作硬性的要求。
最后，两全其美网校城祝各位考生取得好成绩。 | 
